Samsung Smarttv was releasing an impressive new feature: users could control the tv using voice control. We've created a media format where users could navigate in a portal using only their voices to simulate the TV feature.
Para divulgar o feature comando de voz da Samsung Smarttv, criamos uma ação onde o usuário podia navegar pelo UOL usando apenas a voz através de um banner. Em menos de 12 horas, mais de 30 mil pessoas navegaram pelo portal.
Creative Director: Rodrigo Esteves
Copywriter: Tiago Urdan
Art Director: Thiago Pinto / Rafael Darri
Production: Maya
Awards:
Webby Awards - People Choice
Copywriter: Tiago Urdan
Art Director: Thiago Pinto / Rafael Darri
Production: Maya
Awards:
Webby Awards - People Choice
